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 In 2024, the Sado Island Gold Mines were officially inscribed as a UNESCO World Cultural Heritage Site. To commemorate the registration, a variety of cultural events have been held, contributing to regional revitalization and boosting tourism. Below are some of the notable events. 🎉 Commemorative Events for World Heritage Registration Registration Ceremony and Celebration (Aikawa District) From August 1 to 4, 2024, a celebration was held mainly in the Aikawa District featuring lantern parades, the traditional Okesa Nagashi dance, bon odori (summer festival dancing), and shinobue (Japanese flute) performances. Around 500 people participated. "Shima Yume in Sado 2024" A decentralized cultural festival held from September to October 2024, featuring the illumination of the Dōyū-no-Wareto (a historical mining site), gastronomy events, and performances of traditional arts. 🎭 Traditional Performing Arts and Cultural Experiences Katanokabuki Performance Katanok...

 As of 2025, the Japanese startup ecosystem is seeing increased attention in business media around funding strategies and growth models. Here are the key topics: 1. Growing Investment in Deep Tech Startups Startups with advanced technologies are attracting large-scale investments from both domestic and international investors. ArkEdge Space : A University of Tokyo spin-off developing ultra-compact satellites, raised ¥8 billion in its Series B round. Encoat Technologies : A startup working on perovskite solar cells, raised ¥6.3 billion in its Series C round. These cases highlight the growing investor interest in the deep tech sector. 2. Fostering Unicorns with Government Support The Japanese government has declared a “Startup Creation Year” and aims to nurture 100 unicorns over the next five years. As of 2025, there are around eight unicorns in Japan. However, this number is expected to grow thanks to government initiatives. 3. IPO Market Trends and Diversifying ...

 What kinds of services and products are currently drawing attention in Japan’s HealthTech space? Here are three notable examples gaining traction: ① AI Medical Service (AI-Powered Endoscopic Diagnostic Support) Overview : This technology uses AI to automatically detect gastric and esophageal cancers from endoscopic images. Why It’s Gaining Attention : By supporting physicians in diagnostics, it helps with early cancer detection and reduces the risk of missed diagnoses. Current Use : Implementation is expanding, particularly in university hospitals, with international expansion also underway. ② FiNC (AI-Based Personal Health Management App) Overview : The app analyzes data related to diet, exercise, and sleep using AI to provide personalized health advice. Why It’s Gaining Attention : It aligns well with the growing focus on preventive care and overall wellbeing. Notable Features : Increasing adoption as part of corporate wellness programs and partnerships with insuran...

 Major American entertainment events like the Super Bowl and the 2025 box office hits are also generating buzz within Japan’s entertainment industry. What exactly is being talked about? 1. Super Bowl 59 Halftime Show and Commercials Spark Discussion At Super Bowl 59, held in February 2025, Kendrick Lamar performed during the halftime show, drawing attention even among Japanese music fans. The commercials also gained traction in Japan, particularly those featuring innovative AI-driven elements and humorous celebrity appearances by the likes of Matthew McConaughey. These ads have stirred interest in Japan’s advertising industry as well. 2. “Doraemon: Nobita’s Picture Book Adventure” Tops the Box Office for 6 Consecutive Weeks Distributed by Toho, Doraemon: Nobita’s Picture Book Adventure held the number one spot in Japan’s weekend box office rankings for six consecutive weeks, surpassing 4 billion yen in total revenue. This achievement has once again highlighted the strength ...

 In Japan, corporate sustainability management and ESG (Environmental, Social, and Governance) investment are increasingly being recognized as vital long-term strategies focused on environmental responsibility and social contribution. Below are three companies whose efforts are particularly noteworthy. 1. Eisai Co., Ltd.: Highly Rated in Global Sustainability Rankings Eisai ranked 35th in the 2025 edition of the Global 100 Most Sustainable Corporations in the World , published by a Canadian research firm—placing it as the highest-ranked Japanese company. Eisai is committed to creating social value by improving access to medicines and addressing global health challenges. 2. Kao Corporation: Promoting ESG Management through the “Kirei Lifestyle Plan” As part of its ESG management, Kao has launched the “Kirei Lifestyle Plan,” aiming to reduce environmental impact and address societal issues. The company is working to minimize the environmental footprint throughout its product lif...

  In recent years, traditional Japanese performing arts, such as Noh and Kabuki, have incorporated modern approaches and are experiencing new developments. Here are three particularly noteworthy examples. 1. "Super Kabuki": Collaboration with Hatsune Miku "Super Kabuki," which fuses traditional Kabuki with the virtual idol Hatsune Miku, has been attracting a new audience, especially among younger generations. In performances at the Kabuki-za theater in Tokyo, contemporary elements like pop music, neon lights, and glow sticks have been incorporated, creating a production style distinct from traditional Kabuki.  2. Reinterpretation of Traditional Performing Arts through Anime and Dramas Anime and dramas such as Shōwa Genroku Rakugo Shinjū and Kabukibu! have been produced, conveying the appeal of Rakugo and Kabuki to younger audiences. These works reconstruct the world of traditional performing arts with modern storytelling and visuals, successfully attracting ...

  Overview In Japan, the term “Customer Harassment” (カスハラ, Kasuhara) has been coined to describe excessive customer demands, and social awareness about this issue is rising. In the retail and service industries, there has been growing discussion on rethinking the "customer-first" approach and various measures to protect employees. Here are three representative discussions on this topic: ① Breaking Away from "The Customer is Always Right" and Shifting Values Revising the traditional value of "the customer is always right" and shifting toward a mindset that promotes equal relationships between employees and customers . It is essential to create an environment where employees can respond firmly to excessive demands and verbal abuse. ② Clear Distinction Between Manual Guidelines and On-Site Judgment Establishing behavioral standards and guidelines to help on-site staff determine "how far they should go" in their responses. More ...

  Overview Japan is known for its well-developed infrastructure. Of course, there are occasional issues, but the recovery from these problems is swift, and there is a strong awareness of the challenges posed by such troubles. In recent years, there have been notable examples of road and bridge maintenance utilizing IoT and sensor technologies, and here are three representative cases. 1. Remote Monitoring of Cable Tension in Cable-Stayed Bridges Using Wireless Sensors Traditionally, measuring the cable tension in cable-stayed bridges required traffic regulations and the removal of vibration-damping devices. However, by using wireless acceleration sensors and gateway devices, it became possible to measure the natural vibration frequency of the cables and estimate the tension without the need for traffic control. This system is battery-powered and can operate continuously for about five years. The gateway device, which combines solar power and rechargeable batteries, also eliminat...

  Overview U.S. holidays and events have garnered attention in the context of Japanese companies' strategies for business in the U.S. market. The influence of American holidays and events on marketing effectiveness, and the differences between Japan and the U.S., have become topics of discussion. Why has this become a focus? Recent trends suggest that the following points have sparked interest: The expansion of e-commerce and cross-border e-commerce in the U.S. market means that missing key sale periods can result in significant opportunity loss. The introduction of AI tools like ChatGPT has advanced personalized marketing strategies , making it easier to strategically utilize holiday data . More Japanese companies are adopting "U.S.-calendar-based business strategies" (e.g., local strategies by Uniqlo, Muji, etc.). Are there commonalities between Japan and the U.S.? Increased consumer activity Sales and campaigns centered around holidays and event...

  Overview What is "Shunto"? "Shunto" refers to the annual spring wage and labor condition negotiations between labor unions and companies in Japan. In the 2025 round of Shunto negotiations, the Japan Council of Metalworkers’ Unions (JCM) highlighted three key points: Record-High Wage Hike Demands : JCM decided to demand a base pay increase of at least ¥12,000 per month , surpassing the 2024 demand of "over ¥10,000." This represents the highest demand ever and aims for wage growth that outpaces inflation. Reducing Wage Gaps Between Large and Small Companies : In response to the widening wage disparity between large corporations and small-to-medium enterprises (SMEs), JCM announced a policy to raise real wages across the entire organization, including SMEs. This aims to spread wage increases nationwide and encourage a virtuous economic cycle. The Importance of Fair Profit Distribution : Despite rising corporate profits, labor’s share of inco...

With the arrival of spring in 2025, topics surrounding cherry blossom viewing (hanami) are once again on the rise. According to recent surveys, there have been noticeable changes in how Japanese people perceive and enjoy hanami. Following the COVID-19 pandemic, large-scale parties have shifted toward more intimate gatherings or solitary enjoyment. People are also becoming more inclined to enjoy cherry blossoms quietly while strolling, with less emphasis on alcohol consumption. Data Insights Interest in Hanami : 63.9% of respondents said they plan to go or want to go hanami this year. Around 60% of people in their 50s and younger, and about 70% of those aged 60 and older, are planning to enjoy cherry blossoms, indicating particularly strong interest among older generations. Styles of Hanami : There is a growing preference for smaller gatherings. 52.7% said they prefer to enjoy hanami casually with a small group like family, while 47.6% said they want to enjoy it leisurely with a par...

Advertisements have become more prominent around the city. So, how much interest do the Japanese people have in the Osaka-Kansai Expo? Points of Interest for the Japanese People ① "Corporate Pavilions" and Exhibitions of Cutting-Edge Technology Key Topics: Generative AI, Space, Healthcare, Sustainability Many people are looking forward to the corporate pavilions showcasing the latest innovations. For example: Panasonic plans to showcase a "Sustainable Life" theme, allowing visitors to experience renewable energy and the future of smart homes. Toyota will provide an experiential exhibit on the future of mobility, with a focus on AI and autonomous driving technologies. SoftBank is preparing content related to the social implementation of generative AI and robotics, where visitors can interact with AI technologies. ② Expectations for "Economic Impact" and Regional Revitalization Key Topics: Job Creation, Infrastructure Development, Tourism R...

In Japan, the rollout of 5G networks is progressing, improving communication speeds and connection stability. This is enabling the realization of new technologies such as IoT, autonomous driving, and telemedicine, accelerating innovation in both industries and daily life. What is the Japanese Public’s Reaction? ① Expectation "I'm excited about faster communication speeds and the convenience it will bring to everyday life." Many people are looking forward to improvements in smartphone speeds and connectivity due to 5G, especially with enhanced experiences in video viewing and gaming. ② Concerns about Privacy and Security "With the widespread adoption of 5G, I'm worried about the leakage of personal information and cyberattacks." With the advancement of communication infrastructure, there are growing concerns about data security and privacy protection. ③ Concerns About Rural Area Adoption "5G service is still delayed in rural areas." ...

In response to President Trump’s policies, the Japanese public appears to be increasingly concerned about trade policies and cautious regarding currency policies. There also seem to be feelings of disagreement over environmental policies. It is difficult to find much support, but what is the reality? Are There Supportive Opinions? ① Promoting Economic Growth Some believe that the Trump administration’s tax cuts and deregulation policies are promoting economic growth. In particular, there are expectations that corporate activity will increase, and business opportunities for Japanese companies in the U.S. market will expand. ② Strengthening Japan’s Defense There are also supporters who argue that Trump’s focus on the Japan-U.S. alliance in Asian security will lead to the strengthening of Japan’s defense capabilities. Many people believe that cooperation with the U.S. is crucial, especially as a deterrent against China and North Korea in Asia. Reactions to Reciprocal Tariffs ...

 In Japan, the activity of enjoying things alone, known as "solo [activity]," has been gaining popularity. The spread of these solo activities is seen as a reflection of the diversification of personal hobbies and interests, and is believed to contribute to the overall vitality of society and cultural richness. Popular Solo Drinking Styles Solo Drinking at Home: Drinking while watching TV : Many people enjoy drinking at home while watching television.  Enjoying izakaya-style dishes like karaage : It’s common to enjoy izakaya menu items like karaage during solo drinking at home.  Solo evening drinks : During the COVID-19 pandemic, the number of people drinking alone at home has increased, with many enjoying solo evening drinks.  Solo Drinking at Restaurants: Specialty shops like ramen, soba, udon, pasta, and pizza places : These are the most commonly visited places for solo dining.  Family restaurants : Family restaurants are another popular choice for...

  Overview The Japan's Culinary Culture Commendation System is a program designed to evaluate chefs and artisans with traditional techniques and skills, fostering the training of successors. It aims to protect and develop Japan's food culture while promoting its value both domestically and internationally. Representative Activity Plans Successor Training Program : Conducts training sessions and workshops for chefs and artisans with traditional techniques to nurture the next generation. Promoting Value Domestically and Internationally : Disseminates the charm of Japan's food culture by participating in international events and exhibitions or utilizing online platforms for information sharing. Regional Revitalization Projects : Promotes efforts to preserve regional traditional food culture and utilize it as a tourism resource. Expectations from the Japanese People Protection and Inheritance of Traditional Culture : The system is highly regarded for its significant r...

  Overview Smart home penetration in Japan is attracting attention against the backdrop of an increase in dual-earner households and elderly households, but the penetration rate is still low compared to other countries. Cost and complexity of settings are considered to be issues. Country Smart Home Penetration Rate Japan Approx. 13% U.S.A. Approx. 35.6% China Approx. 80% Norway Approx. 66% Key Challenges High cost : The high price of smart appliances and related devices makes the initial investment a burden for the average household. 👉Solution Introduce a subscription model : To reduce initial purchase costs, offer a subscription service where smart appliances can be used for a monthly fee. Government subsidies or grants : To encourage the adoption of smart home technology, governments can provide subsidies or tax credits to ease the burden on households. Collective purchasing programs: Neighborhood communities and consumer groups collaborate ...

  Summary A research team from Niigata University and the University of Tokyo has discovered a new icy celestial body with properties different from those of known celestial bodies. This is an important discovery that will contribute to the elucidation of the origin of materials for life. Main Reactions in Japan Scientific Excitement : As a new clue to the origin of life, this discovery holds great promise for the advancement of space science. International Recognition : As an achievement led by a Japanese research team, it is gaining recognition in the international scientific community. Educational Impact : Discussions in schools and educational institutions are becoming more active as a catalyst for increasing young people's interest in space science. Interest in Space Science in Japan Expansion of the space industry market : The Japanese space industry market has grown to about 4 trillion yen over the past 30 years and is expected to double in size (to about 8 trillio...